Privacy Notice

The following Privacy Notice applies to the use of our online offering [] (hereinafter referred to as “website”).

Data protection is of great importance to us. The collection and processing of your personal data is carried out in compliance with the applicable data protection provisions of the law, in particular those of the European General Data Protection Regulation (GDPR). We generally process our users’ personal data only to the extent that such processing is required for the provision of a functional website as well as for the provision of our content and services. The processing of our users’ personal data is regularly only after the user has consented to such processing. An exception applies in such cases in which it is not possible to obtain the prior consent for actual reasons and the processing of the data is permitted as a result of legal provisions.

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The person responsible for the collection, processing and use of your personal data within the context of Art. 4 No. 7 GDPR is

Sokrates Verlag München GmbH
Seeshaupter Str. 2
82393 Iffeldorf

Represented by the CEO: Volker Wendel

Phone: +49 8856.9364692
Fax: +49 8856.9360788

Should you object to the collection, processing or use of your data by us in accordance with these data protection provisions in whole or for individual measures, you can submit your objection to the person responsible.


A. General
B. Which data we use and why
C. Google Analytics
D. Google AdWords and Google conversion tracking
E. MailChimp
F. LinkedIn
G. Storage time
H. Your rights
I. Data security
J. Passing on of data to third parties, no transmission of data to non-EU countries
K. Contact information
L. Person responsible


A. General

I. Definitions

1. Personal data
“Personal data” means any information relating to an identified or identifiable natural person. A natural person is deemed identifiable if that person can be directly or indirectly identified using an allocation to an identifier such as a name, an ID number, location data, an online identifier, or one or more particular features that express this person’s physical, physiological, genetic, mental, economic, cultural or social identity.

2. Processing
“Processing” means any procedure or series of procedures, executed with or without the help of automated processes, performed in connection with personal data. These include collecting, recording, organizing, arranging, storing, adjusting, altering, reading, querying, using, disclosing by means of transmission, dissemination or other means of provision, comparing, linking, restricting, deleting or destroying that data.

II. Legal basis for the processing of personal data
To the extent that we obtain the consent of the data subject for the processing of personal data, Art. 6 Para. 1 lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

For the processing of personal data to fulfill a contract whose contractual party is the data subject, Art. 6 Para. 1 lit. b GDPR serves as the legal basis. This also applies to processing required to implement precontractual measures.

To the extent that the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 Para. 1 lit. c GDPR serves as the legal basis.

In the event that the processing of personal data is necessary to protect the vital interests of the data subject or another natural person, Art. 6 Para. 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party, unless the interests or basic rights and freedoms of the data subject which require the protection of personal data take precedence, Art. 6 Para. 1 lit. f GDPR serves as the legal basis for the processing.

III. Data deletion and storage duration
The data subject’s personal data is deleted or blocked as soon as the purpose of the storage ceases to apply. Storage can also occur if provided for by European or national legislators in EU regulations, acts or other provisions to which the person responsible is subject. A blocking or deletion of data then also occurs if a storage period prescribed by one of the aforementioned norms expires, unless a necessity exists in relation to the further storage of the data for the conclusion of a contract or the fulfillment of a contract.


B. Which data we use and why

I. Hosting
The hosting services that we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services which we use for the purpose of operating the website.

Hereby, we and/or our hosting service provider process inventory data, contact data, content data, contractual data, usage data, meta data and communication data of customers, prospective customers and visitors to this website based on our legitimate interest in an efficient and secure provision of this website in accordance with Art. 6 Para. 1 Sentence 1 f) GDPR in conjunction with Art. 28 GDPR.

II. Access data
We collect information about you when you use this website. We automatically record information on your usage behavior and your interaction with us and register data about your computer or mobile device. We gather, store and use data on every access to our website (so-called server log files). The access data includes:

  • Name and URL of the file accessed
  • Date and time of access
  • Transferred volume of data
  • Notification of successful access (HTTP response code)
  • Browser type and browser version
  • Operating system
  • Referrer URL (i.e. previously visited web page)
  • Websites which are accessed by the user’s system via our website
  • User’s internet service provider
  • IP address and requesting provider

We use this protocol data without any assignment to your person or any other profile creation for statistical evaluations for the purpose of the operation, the security and the optimization of our website as well as for the anonymous registration of the number of visitors to our website (traffic) and the scope and type of use of our website and services, in addition to measuring the number of clicks received from cooperation partners for billing purposes. Based on this information, we can provide personalized and location-based content, analyze data traffic, troubleshoot and improve our services. This is also our legitimate interest in accordance with Art. 6 Para. 1 Sentence 1 f) GDPR.

We reserve the right to retrospectively review the protocol data if, on the basis of concrete evidence, there is a legitimate suspicion of unlawful use. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision of services or for the billing of a service, e.g. if you use any of our offerings. After the ordering process has been terminated or after receipt of payment, we delete the IP address if it is no longer required for security reasons. We also store IP addresses if we have an actual suspicion of a crime in connection with the use of our website. Moreover, as part of your account, we store the date of your last visit (e.g. registration, login, clicks on links, etc.).

III. Cookies
We use so-called session cookies in order to optimize our website. A session cookie is a small text file that is sent by the respective servers and is temporarily stored on your hard drive when you visit an internet site. This file itself contains a so-called session ID, by means of which it is possible to allocate various queries of your browser to the shared session. As a result, your computer can be recognized when you return to the website. These cookies are deleted after you close your browser. For instance, they allow for the use of the shopping cart function across several pages.

To a limited extent, we also make use of persistent cookies (which are also small text files which are stored on your end device), which remain on your end device and make it possible for us to recognize your browser the next time you visit. These cookies are stored on your hard drive and delete themselves automatically after the specified time has elapsed. Their duration of retention ranges from 1 month to 10 years. This makes it possible for us to present our offering to you in a way which is more user friendly, effective and secure and to display information on the page which is specifically suited to your interests, for example. Our legitimate interest in the use of cookies in accordance with Art. 6 Para. 1 Sentence 1 f) GDPR lies in making our website more user friendly, effective and secure. The following data and information, for instance, may be stored in the cookies:

  • Login information
  • Language settings
  • Search terms entered
  • Information on the number of times our website is accessed as well as on the use of individual functions of our internet presentation.

In case of cookie activation, this is assigned an identification number and no allocation of your personal data to this identification number is undertaken. Your name, your IP address or similar data which would enable allocation of the cookie to you are not placed in the cookie. On the basis of the cookie technology, we only receive pseudonymized information, e.g. regarding which pages of our shop were visited, which products were viewed, etc. You can set up your browser so that you are notified in advance about any cookies set and can decide in each individual case whether you refuse to accept cookies for specific cases or in general, or completely prevent the use of cookies. As a result, the functionality of the website may be limited.

IV. Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server query
  • IP address

No data merging of this data with other data sources is undertaken.
The basis for the data processing is Art. 6 Para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or for carrying out precontractual measures.

V. Data for the fulfillment of our contractual obligations
We process personal data, which we require for the fulfillment of our contractual obligations such as the name, address, e-mail address, products ordered, invoice data and payment data. The collection of this data is necessary for conclusion of the contract. The data is erased after expiration of the warranty period and applicable retention periods.

The legal basis for the processing of this data is Art. 6 Para. 1 Sentence 1 b) GDPR since this data is necessary so that we can fulfill our contractual obligations to you.

VI. Contact form; e-mail contact
If you contact us (e.g. via the contact form or e-mail), we process the information you provide in order to respond to your requests and in case any subsequent questions arise. If the data is processed in order to carry out precontractual measures arising as a result of your request or, if you are already a customer of ours, in order to fulfill the contract, the legal basis for this data processing is Art. 6 Para. 1 Sentence 1 b) GDPR. We will only process further personal data if you consent to such processing (Art. 6 Para. 1 Sentence 1 a) GDPR) or we have a legitimate interest in the processing of your data (Art. 6 Para. 1 Sentence 1 f) GDPR). Replying to your e-mail, for instance, is also a legitimate interest.


C. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”, text files, which are stored on your computer and which make it possible to analyze your use of the website. The information about the use of this website by the visitor to the website generated by the cookie is usually transmitted to a Google server in the USA and stored there. This is also our legitimate interest in accordance with Art. 6 Para. 1 Sentence 1 f) GDPR.

Google is subject to the Privacy Shield Agreement concluded between the European Union and the USA and is certified accordingly. Consequently, Google undertakes to adhere to the standards and provisions of the European data protection law. For more information, please refer to the following linked content:

We have activated IP anonymization on this website (anonymizeIp). As a result, your IP address will first be truncated by Google in a Member State of the European Union or in another state party to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transmitted to a Google server in the USA and truncated there. On our behalf, Google will use this information to evaluate the use of the website by you in order to compile reports on website activity and in order to render further services in connection with the website use and internet use vis-à-vis us. The IP address transmitted within the scope of Google Analytics by your browser will not be associated with other Google data. You can prevent cookies from being stored by means of a corresponding setting in your browser software; we point out, however, that in this case you will be unable to use the full functionality of the website. Moreover, you can prevent the transmission of the data generated by the cookie and relating to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under this link:

As an alternative to the browser plugin or in browsers on mobile devices, you can set an opt-out cookie, which will prevent future recording by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete the cookies in your browser, you have to set the cookie again).

This website uses the function “demographic parameters” provided by Google Analytics. As a result, it is possible to generate reports providing information on the age, gender and interests of visitors to the site. The sources of this information are interest-related advertising by Google as well as visitor data from third-party providers. This data cannot be allocated to a specific individual. You can deactivate this function at any time via the advertising settings in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data”.


D. Google AdWords and Google conversion tracking

This website uses Google AdWords. AdWords is an online advertising platform of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Within the scope of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used for the personal identification of users. Should the user visit certain pages of this website and the cookie has not yet expired, we and Google can detect that the user clicked on the advertisement and proceeded to that page.

Each Google AdWords customer has a different cookie. Cookies cannot be tracked using the websites of AdWords customers. The information obtained by means of the conversion cookie is used to create conversion statistics for the AdWords customers who have opted for conversion tracking. The customers are provided with the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, customers do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt out of this by easily disabling the Google conversion tracking cookie via your browser settings. You will then not be included in the conversion tracking statistics.

The storing of conversion cookies is on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google conversion tracking, see the Google Privacy Policy:

You can set up your browser so that you are notified about any cookies set and can accept cookies only in that individual case, or you can decide to refuse to accept cookies for specific cases or in general, and activate the setting that automatically deletes cookies when you close the browser. The functionality of the website may be limited if cookies are deactivated.


E. MailChimp

This website uses the services of MailChimp for sending newsletters. The service provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that, among other things, makes it possible to organize and analyze the sending of newsletters. If you enter data so that you will receive the newsletter (e.g. your e-mail address), it will be stored on the MailChimp servers in the United States.

With the help of MailChimp, we can analyze our newsletter campaigns. When you open an e-mail sent using MailChimp, a file contained in the e-mail (called a web beacon) connects to the MailChimp servers in the United States. This makes it possible to determine if a newsletter message has been opened and/or which links have been clicked. In addition, technical information is collected (e.g. time of access, IP address, browser type and operating system). This data cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to adapt newsletters to better suit the interests of the recipients.

You can find the data protection provisions of MailChimp here:

MailChimp is certified under the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA which is to ensure compliance with European privacy standards in the United States.

If you do not wish any analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter message. In addition, you can unsubscribe from the newsletter directly on the website. The data processing is carried out on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of any data processing which has already occurred before this time remains unaffected by your revocation of consent. The data provided by you for the purpose of receiving the newsletter and kept at our company will be stored by us until you cancel your subscription and after you unsubscribe will be deleted from our servers as well as from the servers of MailChimp. Data stored at our company for other purposes remains unaffected by this unsubscription.


F. LinkedIn

I. LinkedIn Insight Tag
We use the Insight Tag of the LinkedIn social network. This is a small JavaScript code snippet that we have added to our website. This is offered by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter referred to as “LinkedIn”).

The LinkedIn Insight Tag enables us to collect data on visits to our website, including URL, referrer URL, IP address, device and browser properties, timestamp and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, and instead only offers aggregated reports on the website target group and advertising performance. LinkedIn also offers retargeting for visitors to the website so that we, with the help of this data, can display targeted advertising without the member being identified. Members of LinkedIn can control the use of their personal data for the purposes of advertising in their account settings.

The use of the LinkedIn Insight Tag is for the purpose of enabling detailed campaign reports and gaining information about visitors to our website and thus serves our advertising and marketing interests. As a LinkedIn marketing solutions customer, we use the LinkedIn Insight Tag in order to track conversions, retarget visitors to our website and gain additional information on LinkedIn members who view our advertising. This is also our legitimate interest in accordance with Art. 6 Para. 1 Sentence 1 f) GDPR.

For more detailed information on data capture (purpose, scope, further processing, use) and your rights and options for changing settings, please refer to LinkedIn’s data protection information under

II. LinkedIn profile

We have a profile at LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

The transmission of data to the USA is based on the standard contractual clauses of the EU Commission. You will find more detailed information about this here: and

LinkedIn uses advertising cookies. If you would like to deactivate the LinkedIn advertising cookies, please use the following link:

For detailed information on how your personal data is handled, please refer to the privacy policy of LinkedIn:


G. Storage time

Unless specified particularly, we store your personal data only as long as such storage is necessary for the fulfillment of the purposes pursued. In some cases, the law provides for the retention of personal data, e.g. in tax law or trade law. In these cases, the data continues to be stored by us only for these legal purposes, but is not processed in any other way and is deleted after expiration of the applicable period of retention.


H. Your rights

In accordance with the General Data Protection Regulation, you have the following rights:

I. Right to object
You have the right to also object to processing on legal grounds of your personal data by us for reasons arising from your particular situation and if the justified interests of our company outweigh yours. In particular:

You have the right to object on grounds relating to your particular situation, at any time, to the processing of personal data concerning you, the processing of which is based on Art. 6 Para 1 Sentence 1 e) or f) GDPR; this also applies to any profiling based on these provisions. We will no longer process this personal information unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.

If personal data is processed by us for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

You have the right, for reasons arising from your particular situation, to object to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes under Art. 89 Para. 1 GDPR unless the processing is necessary to fulfill a public interest task.

II. Your further rights as a data subject
In the case of consent granted, you have the right to revoke such consent. We point out that a revocation has no effect on the lawfulness of any processing which has taken place before the time of revocation (no retroactive revocation).

Within the scope of the GDPR, you have the right to request information free of charge about any of the personal data concerning you which we have (Art. 15 GDPR).

Further, pursuant to the GDPR, you are also entitled to have your personal data corrected (Art. 16 GDPR), deleted (Art. 17 GDPR), restricted (Art. 18 GDPR) and transmitted (Art. 20 GDPR).

In addition, in justified cases, you have the right to lodge a complaint with the supervisory authority for data protection with jurisdiction over us (Art. 77 GDPR). The competent supervisory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found via the following link:

You can assert your rights pursuant to the GDPR by e-mail or by post. The contact details of the provider and that of the EU person responsible are specified below.

Regarding options for the erasure of data in connection with the use of third-party solutions, please see above and use the contact information provided there.


I. Data security

We make the utmost effort to secure your data within the scope of the applicable data protection laws and what is technically feasible. Your personal data is encrypted here and transmitted. This applies to your purchase orders and to the customer login. We use the coding system SSL (Secure Socket Layer) and/or TLS (Transport Layer Security). You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties. Nevertheless, we draw your attention to the fact that the transmission of data via the internet (e.g. during communication by e-mail) may pose a security risk. It is not possible to completely ensure that the data is protected against access by third parties.

In order to safeguard your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we always adapt to state-of-the-art technology. Moreover, we do not guarantee that our offering will be available at specific times; disturbances, interruptions or failures cannot be excluded. The servers we use are regularly backed up with due care.


J. Passing on of data to third parties, no transmission of data to non-EU countries

We generally use your personal data only within our enterprise. If and to the extent that we make use of third parties for the fulfillment of contracts (such as logistics service providers), the transmission of your personal data to these third parties is only in the scope necessary for the provision of the corresponding service. In the event that we outsource specific components of data processing (“commissioned processing”), we contractually obligate commissioned processors to use personal data only in compliance with the provisions of the data protection laws and to ensure the protection of the rights of the data subject. Data transmission to locations or persons outside the EU beyond the case described in this declaration under Item 4 shall not take place and is not planned.


K. Contact information

You will find our contact details listed again below:


I. Person responsible
The person responsible for the collection, processing and use of your personal data is:

Sokrates Verlag München GmbH
Seeshaupter Str. 2
82393 Iffeldorf

Represented by the CEO: Volker Wendel

Phone: +49 8856.9364692
Fax: +49 8856.9360788

II. Supervisory authority
The supervisory authority with jurisdiction is:

Bayerisches Landesamt für Datenschutzaufsicht
Promenade 18
91522 Ansbach

Postal address:
Postfach 1349, 91504 Ansbach

Phone: +49 981 180093 0
Fax: +49 981 180093 800




Privacy Notice last amended: Juli 2021


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